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UMP (Ukrainian Marketing Project) is an independent marketing research company established in November 1996.
UMP's research infrastructure is developed well; it uses multifunction system of marketing research of different types to provide any quantitative and qualitative data, including tracking studies.
Basic types of UMP researches conducted at the B2B and B2C markets:
Quantitative research
• Omnibus;
• "Product Brand" syndicated project. Brand indexes for FMCG market;
• Tracking study;
• Panel study;
• On - line panel
• Retail audit (including HoReCa channel)
• Price and distribution check (P&D Check);
• CATI/CAPI (computer assisted telephone/personal interview)
• Individual and group hall – tests
- Mystery shopping;
Qualitative research
• Focus group interviews
• In-depth interviews
• Dyads, Triads and other qualitative methods
• Expert interviews
Other research types
• Complex research (includes qualitative and quantitative methods)
• Desk research;
UMP's operational field covers all the regions of Ukraine. It includes 25 regional supervisors, own network of 420 interviewers and 25 independent controllers. Each interviewer passed a mandatory basic training after selection process. In addition, they are specially trained before participation in any particular project. All the UMP's supervisors and interviewers possess the appropriate education level, and have 2 to 5 years experience in qualitative and/or quantitative marketing and media researches.
The research projects are implemented in accordance with the ESOMAR (ICC/ESOMAR International Code of Marketing and Social Research Practice) conditions.
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